Social Media Marketing
“What are customers and prospects within social media circles saying about your products or services? Do they even know that you exist at all?”
Are you even listening to your customers?
Companies are increasingly using blogs, Twitter, Facebook, and LinkedIn, etc. to reach out and engage with customers and now consider Social Media a serious marketing channel. Is a Social Media plan part of your Internet marketing mix? Is it even right for you?
There are many benefits to listening to (and participating in) online conversations about your brand, and many valuable insights can be gained by social media monitoring. The key is to know how to look, where to look, and then to figure out what information is relevant and actionable.
Keep in mind that using Social Media in your marketing strategy isn’t just about pushing your own message and agenda. It’s about actively listening and addressing any challenges you might uncover. It’s about understanding what people are saying and thinking and putting what you learn into practice by offering solutions and building (interconnected) relationships.
It’s not rocket science, it just requires a little bit of restraint and a little understanding of user psychology and consumer behavior. I can help you to separate the wheat from the chaff, and more importantly, to not offend anyone or damage your brand or reputation.
Remember, the Social Web is ruled by your customers. They are in control. They decide what to read and who they will listen to. It’s the end of interruption marketing as we know it, and to participate, you need to start having real, honest-to-goodness conversations with them. Bland corporate-speak isn’t going to cut it…just be yourself, listen, and participate.
With a successful Social Media marketing plan you can:
- Improve your customer service.
- Improve public relations and build your brand.
- Monitor and manage your online reputation.
- Use it as a prospecting tool for lead generation.
- Identifying brand advocates to actively reach out to them.
- Actively engage with customers and potential prospects.
Determining ROI on your Social Media investment is paramount and you need to be able to track it in terms of driving tangible bottom-line results. While acceptable measurement standards are still being defined and remains challenging, quantifiable outcomes can be still be tracked.
At Pixelpunk Creative, we measure Social Media campaigns by:
- Using Web analytics to quantify results
- Tracking blog mentions and tweets
- With online surveys and contests
- Video views
Want to learn how to include Social Media into your Internet Marketing mix? Contact me.