Identity & Collateral » F. Oliver’s Oils & Vinegars

This was a special project and Penelope is a very special client. She just opened her second F. Oliver’s location on Park Avenue last week and the store looks absolutely phenomenal. I am so proud to have helped her to get this new company off the ground and I can’t wait to work with her on stores number three and four!

Penelope approached me last year with the genius idea of opening a retail store that featured artisan, hand-crafted extra virgin olive oils, and aged, flavor-infused balsamic vinegars. I helped her with her branding; developing a logo, marketing collateral, a website, product and packaging design, an e-commerce solution, and various other branding elements (like the posters you see on the walls, etc.).

I love these kinds of projects because you get to help shape every aspect of the business and really become a partner with your client. I feel like when Penelope succeeds, so do I, and that is a very rewarding experience.

F. Oliver's Oils & Vinegars Screenshot

F. Oliver's Oils & Vinegars Screenshot #2

F. Oliver's Oils & Vinegars Screenshot #3

F. Oliver's Oils & Vinegars Screenshot #4

Project Scope

  • Logo and Marketing Collateral Design and Production
  • Product Design and Branding
  • Web Design and eCommerce Solution

* Photo credits: Richard Edic

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