Michael Johnson's Resume

Owner/Principal, Pixelpunk Creative

December 1999 through Present

Pixelpunk.com is the online portfolio of my freelance graphic design, web development and Internet marketing projects. I’ve been doing business as Pixelpunk since 1999.

Product & Marketing Manager, BlueTie, Inc. (Adventive)

March 2009 through October 2009

Oversee all aspects of software product development and marketing from inception through commercial release. Responsible for developing the user interface design and workflow for all web-based software products, creating preliminary design concepts, and working closely with engineering to implement and iterate. Responsible for designing and producing all marketing collateral materials, including sell sheets, brochures, training materials, e-newsletters, advertising, presentations, and product demos. Responsible for all design, maintenance, and XHTML/CSS/DOM coding of the corporate website.

Lead Designer/Internet Marketer, BlueTie, Inc.

October 2007 through March 2009

Manage the functional, technical and creative aspects of BlueTie's marketing and e-commerce website using XHTML/CSS/DOM, Flash, JavaScript, and W3C Web Standards. Responsible for the design and production of all customer-facing marketing collateral. Planning and executing Web-based B2B marketing campaigns via email marketing, opt-in newsletters, pay-per-click, etc., and measuring metrics and analytics to influence positive ROI. Implement and manage organic search engine marketing strategies to consistently achieve top-10 rankings on all major search engines.

Director of Internet Marketing, Innovative Solutions

July 2006 through October 2007

Provided Web design, application development, and Internet marketing services for a diverse client base. Responsible for Internet marketing strategies for Innovative Solutions’ clients, including: competitive analysis, organic search engine optimization, website re-design and re-architecture, link-building, rank trends analysis, and website analytics analysis. Responsible for all pay-per-click campaign set-ups & maintenance, landing page creation & optimization, ROI/conversion rate improvement, copy writing / a/b/split testing, and keyword bidding strategies.

Senior Web Developer & User Interface Designer, BlueTie, Inc.

July 2004 through July 2006

Oversee user interface/product re-design for BlueTie's next-generation of Web-based SAAS business applications. Develop conceptual materials including product mockups, prototypes, and proof-of-concept content for the purpose of enhancing application functionality and optimizing user experience. Define and implement web and application design parameters, style guides and visual standards. Provide all written, visual, and architectural communication, including overall design parameters, visual standards, style guides, storyboards, and user-interaction diagrams.

Webmaster, St. John Fisher College

September 2002 through July 2004

Research and evaluate innovative and appropriate web technologies such as content management, web authoring tools and document management. Provide key recommendations and strategy for the Web as it relates to the college's marketing goals and initiatives. Provide all graphic design, GUI, HTML/CSS/ASP and database programming using W3C standards. Coordinate programming of Web applications with Office of Information Technology and other web authors to match desired outcome with technological feasibility. Supervise the production cycle from conception to delivery.

Art Director/Assistant Director of Public Affairs, Simon School of Business

June 1998 - September 2002

Responsible for the creative direction and production of promotional, informational, educational and recruitment materials for the internationally ranked Business School at the University of Rochester. Design and produced approximately 300 University projects per year, including advertising and marketing campaigns, digital publications, and all print collateral. Execution of projects from concept to completion, including graphic design, art and photo direction, production, and final approval of press sheets.

Interactive Media Designer, Gannett Corporation

June 1994 through June 1998

Web site development, page design and html programming for the Rochester Democrat and Chronicle Digital Edition. Find creative uses of technology to support client marketing goals. Repurpose traditional marketing and graphic design concepts to produce unique and effective Internet solutions. Creative design, layout and production of print advertising materials in an agency-like environment. Work with advertising representatives and their clients to create high impact, highly marketable advertising solutions in multiple mediums.

Art Director, City Newspaper

December 1992 through June 1994

Concept, design and art direction for alternative newsweekly with a circulation of 36,000. Responsible for weekly cover design, editorial and features layouts, selection of photographs and approving final output. Managed the art and production departments.

Educational Experience

Entrepreneurship Certificate Program // Simon Graduate School of Business
MIS (Web Site Client/Server Systems) // College of Business, Rochester Institute of Technology (2002)
A.A.S. Graphic Design and Advertising Technology // State University of NY (1991)
Adobe Flash Advanced Certificate Program // Cleveland, OH (2007)
Adobe Flash ActionScript Certificate Program // Houston, TX (2006)

Achievments and Affiliations

2011 RBJ "Best of the Web" Award (Business and professional services category)
2010 RBJ "Best of the Web" Judge
2008 W3 Silver Award
2004 Forbes "Best of the Web" Small Business Category
2003 Prism Award, Public Relations Society of America, Logo Design
2003 Admissions Advertising Awards, Awarded Gold and Silver
2002 Admissions Advertising Awards, Silver
2001 Dean's Award of Excellence, Simon School of Business
2001 Prism Award, Public Relations Society of America, Not-for-Profit Category
1999 Admissions Advertising Awards, Awarded Gold in Two Categories
Member of the Ontario County Arts Council
Member of the American Marketing Association
Member of the Rochester Advertising Federation