Rèsumè for Michael Johnson

INNOVATIVE SOLUTIONS // July 2006 through Present //
Director of Internet Marketing

Internet Marketing & Online Media Planning: Identifying demographics and target audiences, monitoring, tracking & evaluation of online marketing strategies.
Search Engine Marketing Strategies: Competitive analysis / data collection, organic search engine optimization (on-page and off-page), banner ad creation & campaign management, link-building / link profile analysis, rank monitoring / rank trends analysis and website analytics / understanding user behavior.
Pay-Per-Click (PPC): Pay-per-click campaign set-up & maintenance, landing page creation & optimization, ROI/conversion rate improvement, copy writing / a/b/split testing, bidding strategies, click fraud analysis.
Social Networks / Viral Marketing: MySpace, Digg, TechCrunch, YouTube, Blogging / RSS, PodCasting, etc.
E-mail Marketing: Template creation, opt-in/opt-out management, measuring open rates, getting past spam filters.
Blogs/RSS: Custom WordPress installations, custom template designs, blog optimization for search engines, copy writing and editing, video & audio PodCast RSS feeds (FeedBurner setup, etc.)

BLUETIE.COM // July 2004 through July 2006 //
Senior Web Developer & Designer / Product Rock Star

Manage the functional, technical and creative aspects of BlueTie's marketing and e-commerce Web site (1 million unique pages views per month).
Responsible for all graphic design, site architecture, UI, and XHTML/CSS/DOM coding.
Design and production of customer-facing marketing materials, including all print collateral, PowerPoint presentations, proposal templates, brochures, sell-sheets, user manuals, flash demos, and trade show booth graphics.
Planning and executing Web-based B2B marketing campaigns via web, email, opt-in newsletters, banner advertising, PPC, Paid Inclusion etc., and to measure metrics & analytics to influence positive ROI.
Implement and manage organic search engine marketing strategies to consistently achieve top-10 rankings on all major search engines.
In charge of user-interface/product re-design for BlueTie's next-generation of Web-based SAAS business applications. My primary responsibility is to democratize technology by building elegant, intuitive, and insanely cool Web-based applications that people can easily use.
Provide all written, visual, and architectural communication, including overall design parameters, visual standards, style guides, storyboards, and user-interaction diagrams.

ST. JOHN FISHER COLLEGE // September 2002 through July 2004 //
WebMaster

Research and evaluate innovative and appropriate web technologies such as content management, web authoring tools and document management. Provide key recommendations and strategy for the web as it relates to the college's marketing goals and initiatives. Understand and determine key internet marketing initiatives to extend the college brand.
Provide all graphic design, GUI, HTML/CSS/ASP and database programming using W3C standards.
Coordinate with campus stakeholders to facilitate the development of departmental/administrative web materials and promote the timely, accurate publication of content.
Coordinate programming of Web applications with Office of Information Technology and other web authors to match desired outcome with technological feasibility. Supervise the production cycle from conception to delivery.
Generate statistical reports including detailed web log analysis and reporting. Analyze data and implement necessary programming/design changes for better market positioning (WebTrends).
Provide college personnel ongoing training and assistance in the construction of Web pages and proper uploading of pages, file transfer and use of web applications, and imaging tools. Provide onsite consultation with campus entities to review and understand content and sub-site requirements.

UNIVERSITY OF ROCHESTER // June 1998 - September 2002 //
Assistant Director of Public Affairs (Art Director) // Simon Graduate School of Business Administration

Responsible for the creative direction and production of promotional, informational, educational and recruitment materials for the internationally ranked Business School at the University of Rochester.
Design and produce approximately 300 University projects per year, including advertising and marketing campaigns, digital publications, and all print collateral. Execution of projects from concept to completion, including graphic design, art and photo direction, production, and final approval of press sheets.
Explore and identify new opportunities for communication over the Web. Apply relevant digital innovations to produce electronic material that allows the school to compete in an international marketplace.
Manage multiple design projects in a wide range of publication formats while continuing to stay within budget and meet deadlines. Extensive knowledge of the publication process. Interact with all levels of persons from the University including academic deans, faculty, staff, alumni, and students regarding design concepts and ideas. Work effectively with an ethnically & culturally diverse campus population.

GANNETT CORPORATION // June 1994 through June 1998 //
Interactive Media Designer/Creative Artist // Creative Advertising Department

Web site development, page design and html programming for the Rochester Democrat and Chronicle Digital Edition. www.DemocratandChronicle.com
Find creative uses of technology to support client marketing goals. Repurpose traditional marketing and graphic design concepts to produce unique and effective Internet solutions.
Produce and analyze individual site reports to follow or manipulate site traffic and observe trends.
Creative design, layout, and production of print advertising materials in an agency-like environment.
Work with advertising representatives and their clients to create high impact, highly marketable advertising solutions in multiple mediums.
Execution of projects from concept to completion, including photo direction, production, final films and press checks.
Project planning and production of full color special sections and supplements.

CITY NEWSPAPER // December 1992 through June 1994 //
Art Director

Concept, design and art direction for alternative news weekly with a circulation of 36,000.
Responsible for cover design, editorial and features layouts, selecting photographs and approving final output. Instrumental in the transition from Compugraphic/traditional graphic arts techniques to establishing and maintaining a sophisticated PC-based electronic page layout system.
Managed art/production departments.

A.A.S. Graphic Design and Advertising Technology
State University of New York (1993)

Entrepreneurship Certificate
William E. Simon Graduate School of Business (2000)

Web Site Client/Server Systems Development Certificate
Rochester Institute of Technology (2002)

ACHIEVEMENTS and AFFILIATIONS

2004 Forbes "Best of the Web" Small Business Category
2003 Prism Award, Public Relations Society of America, Logo Design
2003 Admissions Advertising Awards, Awarded Gold and Silver
2001 Dean's Award of Excellence, William E. Simon Graduate School of Business Administration
2001 Prism Award, Public Relations Society of America, Not-for-Profit Category
1999 Admissions Advertising Awards, Awarded Gold in Two Categories
Outstanding Support Person of the Year 1996, Gannett Rochester Newspapers
Member of the Ontario County Arts Council
Member of the American Marketing Association
Member of the Search Engine Marketing Professional Organization