Speaking the language of marketing professionals, my lectures describe why accessible, standards-based web design, coupled with search engine optimization (SEO) and search marketing, is not only important from a public relation point of view…but also from a business logic point of view. Employing SEO and accessible web design helps your bottom line.
Presented at the “Issues in Computer Ethics: Practical and Theoretical” lecture series. This is an annual series presented by St. John Fisher College promoting the ethical use of computers in Business, Education, Government, Health Care, Computer Science, Engineering, Journalism, and Research.
I discuss the benefits of designing and building your websites using standards-based code to support accessibility and to adhere to Section 508 and Accessibility Guidelines. These measures are taken in development to insure equal opportunities and benefit to all users.
Presented to the International Institute of Business Analysis (IIBA), a professional association for business analysts and the business analysis profession, offering the Business Analysis Body of Knowledge (BABOK) and Certified Business Analysis Professional (CBAP) designation.
Believe it or not, understanding, exploring and defining website requirements for a small business website is often quite a bit more challenging than defining those of a large enterprise-level corporation. For one thing, an SMB Marketing Department is smaller; usually a department of one, and that manager’s time and resources are usually already stretched to the limit. Also, different aspects of the project may have to be outsourced to different vendors, leading to additional obstacles and complications. Couple that with the fact that the project budget is in the thousands of dollars instead of the 10’s or 100’s of thousands and the challenges to “do more with less” becomes even more apparent.
This session will provided an overview of my requirements process and design methodology at Pixelpunk Creative for building small business websites that are manageable, extensible and most importantly, provide a positive return on your marketing investment.
You don’t need an army of account managers, project managers, product developers, usability experts and engineers (along with the associated price tags) to create a successful and profitable website.