Rochester Software Associates

Pixelpunk partnered with David J. LeVant Copywriting and Communications to become the agency of record for the Rochester Software Associates re-branding effort. While I tackled the look-and-feel and style of the brand, David had the harder job of developing the voice of the company . David was also an invaluable creative partner as we brainstormed ideas for several variable data direct mail campaigns.

Together, we created an entire identity package for RSA that encompassed everything from letterhead and business card designs, to trade show booths and signage, to sell-sheets and the re-working all current marketing collateral.

RSA Typography & Color

RSA Logo Variations

RSA Trade Show Booth


RSA Logo with Marketing Collateral

Project Scope

  • Creative Concepts, Prototyping, and Logo Design
  • Developing/Refining Elements of RSA’s Brand
  • Electronic Layout and Production