About Rochester Software Associates

Rochester Software Associates is a leading provider of software solutions for the digital production print market. They’re the only partner you’ll need to submit, transform, and manage data for in-house and commercial print centers.

RSA brought me onboard to help them evolve the brand and more creatively express themselves in the marketplace. They wanted to make better connections with their customers and recognize them as loyal partners and users of their brand.

The rebrand kicked off with a new logo and identity as well as a redesign of all printed and online marketing collateral. I designed an entire identity system for Rochester Software Associates, along with style guidelines, and all of the assets required to keep building future marketing materials in-house.

Project Scope

  • Logo Design & Branding

  • Marketing Collateral Design & Production

  • Direct Mail / pURL Campaigns

  • Variable Data Email Marketing

Photo of embroidered RSA logo designed by Pixelpunk Creative for Rochester Software Associates.
Photo of business cards designed by Pixelpunk Creative for Rochester Software Associates.
Photo of corporate letterhead designed by Pixelpunk Creative for Rochester Software Associates.
Photo of mug with Rochester Software Associates logo designed by Pixelpunk Creative.
Photo of corporate brochure designed by Pixelpunk Creative for Rochester Software Associates.
Photo of corporate brochure designed for Rochester Software Associates by Pixelpunk Creative

I partnered with the super-creative David J. LeVant for the copywriting and corporate messaging part of the project. David is an uber-talented writer and he was a dream to work with. If you’re in need of either creative marketing or technical writing, I cannot recommend David highly enough. A link to his website is above, give him a call.

Portfolio | Rochester Software Associates | Tradeshow Booth

Direct Mail Campaigns and pURL Microsites

I designed a few direct mail campaigns for Rochester Software Associates and this one was particularly fun. Teaming up again with David LeVant, we took the dry and humdrum idea of managing a print center and took it completely outside the box, dreaming up a memorable campaign that was both fun and quirky and successful.

We Built a Better Moustrap

We took the idea of building a better mousetrap and applied the concept to building a better Print Center. This was an infographic-type design that addressed the manager by name and work location to help the direct mail piece stand out from the pack. A personalized URL was provided (a pURL, see below) where the story continues with even more useful facts and tips. We tracked how many users went to the personalized URL and then followed up again with matching campaign emails. The whole project was a ton of fun and Rochester Software Associates is still recycling parts of the project years later.

What Is A PURL Microsite?

pURL is an acronym for “personalized URL“. It’s basically a unique website address created for a specific target audience of the direct mail campaign and enables individual response tracking (that’s how we know the campaign was successful, we have the data to prove it!). pURLs usually generate higher conversion rates than a standard landing page since the content is personalized and specifically targeted to an individual.

Photo of direct mail (back side) designed for Rochester Software Associates by Pixelpunk Creative

Back of the Direct Mail Postcard

Photo of direct mail email component.

Screenshot of pURL landing page.

Photo of direct mail piece (front) designed for Rochester Software Associates by Pixelpunk Creative

Front of the Direct Mail Postcard

Photo of direct mail email component.

Screenshot of email component.

Portfolio | Rochester Software Associates | Software Design