Rochester Software Associates is a leading provider of software solutions for the digital production print market. They’re the only partner you’ll need to submit, transform, and manage data for in-house and commercial print centers.
RSA brought me onboard to help them evolve the brand and more creatively express themselves in the marketplace. They wanted to make better connections with their customers and recognize them as loyal partners and users of their brand.
The rebrand kicked off with a new logo and identity as well as a redesign of all printed and online marketing collateral. I designed an entire identity system for Rochester Software Associates, along with style guidelines, and all of the assets required to keep building future marketing materials in-house.