The Star Fantasy Leagues Story
Star Fantasy Leagues is a leading daily, weekly, and season-long fantasy sports technology company headquartered in Rochester, NY.
Two brothers, Justin and Zachary Stanley, had a long-time dream of creating their own fantasy sports company and contacted me before they had a name or even a formal business plan for what they wanted to build. Together, over many craft beers at a local pub, we mapped out a plan, christened the name “Star Fantasy Leagues,” and got to work creating an innovative online gaming platform from the ground up.
Logo Design & Branding
Marketing Collateral Design & Production
Website Design and UI/UX Design
Wireframe and Prototype Development
Technical Requirements Documentation
I love projects like this. Their idea for the company was just a concept, and I was able to help create and shape their vision and bring their dream to life. While I was obviously involved in the branding, look-and-feel, and the “voice” of the company, I was also, due to my experience as a Product Marketing Manager, able to lead the initial technical aspects of the project.
Working with a large application development firm, I provided the foundational wireframes and prototypes as well as the base technical requirements for the application. So while I provided the user interface designs and “look” of the site, I was also the liaison with the database programmers to make the magic happen on the backend.
Using the provided wireframes, prototypes, and technical requirements, the developers and database programmers were able to create an innovative, best-in-class fantasy sports platform. Ultimately, Star Fantasy Leagues ended up receiving a 2 million+ investment from billionaire Dermot Desmond to help drive future growth and take the platform to the next level. I am very proud to have been part of the start-up team that helped make that happen.