I love projects like this. Their idea for the company was just a concept, and I was able to help create and shape their vision and bring their dream to life. While I was obviously involved in the branding, look-and-feel, and the “voice” of the company, I was also, due to my experience as a Product Marketing Manager, able to lead the initial technical aspects of the project.
Working with a large application development firm, I provided the foundational wireframes and prototypes as well as the base technical requirements for the application. So while I provided the user interface designs and “look” of the site, I was also the liaison with the database programmers to make the magic happen on the backend.